July 14, 2006, Newsletter Issue #88: Think big
Tip of the Week
Before you request or write a piece about a product, think about the big picture. Are you writing a data sheet? If so, why? Is it part of a product launch? If it is, think about also writing a press release, contacting analysts, doing a direct mail campaign, or maybe even writing a related white paper or bylined article. Are you writing a white paper? If so, why? Is this a thought leadership piece? Then maybe you should have an analyst write it instead of someone inside your company, because that could give it more credibility. Is this a technical white paper? Then ask yourself, "does this add to what the data sheet already says?", "is a data sheet more apporpriate?", or "do I need to write a data sheet in addition to the white paper?".
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