August 25, 2006, Newsletter Issue #93: The quick read
Tip of the Week
One very important aspect of a data sheet is that it must be easily scannable. Chances are, the recipient will not read the entire piece (despite the fact that it is only a two-sided sheet!). Select the three or four topics which you want most to highlight, be they benefits or features. Add four to eight bullets under these categories. These are what the reader will almost surely read (or scan, at the least). Then, in the actual paragraphs, you should add further details about these bullets, diving in deeper but recognizing that there is a good chance that these paragraphs may never be read.
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