Get your name known on writerīs e-zines by submitting articles. These could be about some of the research you did for your book, or about how you stopped procrastinating and finished the novel. Each time you get your name known by more people, you are more likely to have your books bought by those people.
Writers and teachers buy more books than any other professions. Keep your name well known among those two groups.
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School Talks
School talks are a great way to market yourself as well as your books. If you set the talk up in advance, you can get copies of your book from the publisher or a local bookseller for autographed copies. Kids love to have authors sign a book just for them. You will often sell more of your books this way, than you will at a bookstore autograph table.
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Market yourself, not yourself to market
Write what you want to write, not what you think is hot to the market. If you donīt have a special interest in the subject, the words will be dull and dry. Donīt worry about what is selling best. Write what you love best and find the market for it afterwards.
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Bookmarks
Leave bookmarks with a lively illustrated advertisement for your book, as if they were calling cards. Add a quiz, game or coloring design on the back of the bookmark to create more interest. Be sure to have your web page listed on the bookmark as well.
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Create an Author Web SIte
Word-of-Mouth is the most common way to sell books. By getting your name known, you are more likely to have people recommend your books. Create a web site where people can write to you with questions or comments about your publications. Make sure your books are mentioned in your signature on anything you post to the net. Whenever a new book is published, mention it on the lists that you belong to. The more people know that your books are available, the more they are likely to look for them when going to the bookstore.
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Beware Vanity Publishers
Although some authors will self-publish their books, for most it is not a good option. Vanity Publishers do none of the marketing to get your book to the booksellers. Vantity Publishers are printers only. You are responsible for all expenses, risks and responsibilities for distributing your books.
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Save your reputation-hold that tongue
On writer lists, people love to rip apart the editor that just sent them a rejection. It is a way to vent frustration and blow off steam. But be careful. Never badmouth an editor by name, or send a letter telling the editor why they were mistaken. Editors, like most professions, talk to one another. A bad reputation with one editor can follow you to many different publishers.
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Conferences
Most conferences will have a table for participating authors to display their books. Take advantage of this, and add a flier or a bookmark that attendees can take with them that tells where the books can be bought.
If you can, offer a workshop at a conference. Not only will this get your name better known, but it will allow you to have your books sold as a conference leader in the bookshop area. Remember, if they liked your workshop, they are likely to remember your name and buy your books.