http://Writer.lifetips.com/Writer.LifeTips.com Tip of the Dayen-USLifeTips.comhttp://Writer.lifetips.com/rss/lt-logo-green.gifhttp://Writer.lifetips.com/tip/74762/from-technical-to-marketing/planning-a-campaign/think-big.htmlSun 29 Nov 2009 00:00:00 GMT8A3726B1-ADA8-C2C2-2F37-73538C3C1025Before you request or write a piece about a product, think about the big picture. Are you writing a data sheet? If so, why? Is it part of a product launch? If it is, think about also writing a press release, contacting analysts, doing a direct mail campaign, or maybe even writing a related white paper or bylined article. Are you writing a white paper? If so, why? Is this a thought leadership piece? Then maybe you should have an analyst write it instead of someone inside your company, because that could give it more credibility. Is this a technical white paper? Then ask yourself, "does this add to what the data sheet already says?", "is a data sheet more apporpriate?", or "do I need to write a data sheet in addition to the white paper?".<br/><br/><br/>For more Writer tips, visit <a href="http://Writer.lifetips.com/">http://Writer.lifetips.com</a> <img src="http://Writer.lifetips.com/images/aggbug.asp?id=74762" height="1" width="1">