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The key is to get your reader interested from the first line. Write a line that you know someone would read first, and then ask themself "why?" For example, if you were to write that Pizza Place makes the best pizza in town, the first line would goad the reader into thinking "WHY is it the best pizza place in town?" and then you have them hooked. They will want to read on simply to answer the question you have made them ask themselves.