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If you love writing and simply want to write stories, then by all means write for yourself. But remember, writing is there to be read, and if you want others to read your writing, then you must work to an audience. The other benefits include helping you keep focused on your writing, as you will constantly ask yourself, "what would my audience enjoy here?" The key is to imagine your target audience. What would they want? Would they want short, witty speech, or long, elegant Shakespearean dialogue? Either way, once you have chosen, it allows you to be creative within the realm of your specified style. So, ideally, if you want people to read your work, imagine what kind of people you would want read it... and write for them!