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Writing your own auction ads can require learning a little HTML - if you don't go with one of the paid programs that will automatically create great-looking ads. Where can you find tutorials that will help you become HTML savvy? List and review tutorials, especially for the beginning ad maker. Perhaps you could take a few HTML instructions and create a "most-used" basic chart or mini-tutorial. Teach your readers to make a descriptive line in red, or a headline in a larger size, or make a bulleted list. All these are common in on-line auction ads. What other important features can you think of to add?