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Teach your reader to describe an item. Note all the benefits and the descriptions -- and the difference in the two. Describe how one must measure, put an object beside your item so the bidder can see just how tall the item is, and that even though there may a picture, a description is still essential. Make a list of descriptive words -- soft, delicate, sturdy, sparkling -- to name a few. How accuracy is important. Be sure to point out flaws, dents, dings, cuts or abrasions and explain why you would want to let the customer know about these flaws.