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I've found an item, I've taken the picture, I've written my ad. Do I just post the ad now? Is there a particular time of day that is better than another time of day? What time of day would encourage the best sales? What day of the week is the best day for sales? Which is the worst? How does the time change for various parts of the country affect the bidding on my ad? Can I set the time for my ad to start or end or will it start and end as soon as I enter the ad in the auction? How long should I run my ad - three days, 5 days, a week? Can I auction during and on holidays? Are week-ends better than week-days?