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Before you start a campaign, talk to everyone involved, and anyone else around the company who might be affected. For example, contact the marketing team director to assure that your request does not conflict schedule-wise, to be sure that the piece does not already exist, and to decide if the piece necessitates other aspects of a campaign, such as a press release or a presentation. Contact the sales teams, to be sure that the piece being written is something that they can actually use. Contact the product management team to be sure that you have all of the right facts, and that the product is actually at a point where you want it advertised in a marketing piece.