Make rules

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How do I get requestors to follow standards?

Make rules

Before you start any marketing writing projects, decide what rules should hold true for all requestors. For example, should they be asking you for the collateral or should they be talking first with the marketing director, who is in charge of your project plans and larger marketing campaigns? Do you have a collateral request form? If not, create one. Do you have certain writing standards and styles that are consistent across all collateral or across certain kinds of collateral? If so, state this to the requestor from the start. In addition, make it clear that every requestor must follow the same rules, because if some people follow them and others do not, soon everyone will decide that it is OK to break the rules.

   

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Barbara Gibson