November 22, 2002, Newsletter Issue #60: Planning: Marketing Material

Tip of the Week

Before you begin a piece, first determine your audience. The reader level will set the stage for both the kind of collateral you will create and the tone you will take while you are writing that collateral. If the requestor does not know the purpose or the audience for the collateral, do not bother writing a word or you will be wasting both of your time.

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