Similar to other kinds of writing, rap about what you know about. If you have never lived in the hood, do not rap about it just because you think it will make you sound cool. You will come off sounding phony, and your audience will know it. If your day is trading stocks, rap about that. If you are a family person and you love your spouse and kids, rap about that. When you talk about the issues that affect your life, you will find it easier to be creative and spontaneous.

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