June 30, 2006, Newsletter Issue #86: Length
Tip of the Week
A white paper can be as long or as short as you want it to be. However, if at all possible, you should generally try to keep it within three to seven pages. This particularly holds true for a technical white paper. Thought-leadership pieces sometimes run longer. However, if you write something longer than seven pages, be prepared for the fact that the reader most likely will not read every word, and may only skim the piece or just read the first few pages.
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