July 21, 2006, Newsletter Issue #89: Length
Tip of the Week
Keep your data sheet as short as you can, while still highlighting the most important benefits and features. If you can fit all of the information on one side of a sheet - great! Two sides are fine as well. However, you should not go longer than that. A brochure, which covers several topics (for example, a piece that touches on a suite of products or the company´s product overview), can be four to eight pages. A data sheet, however, should be as concise as possible without losing any important details.
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