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Word-of-Mouth is the most common way to sell books. By getting your name known, you are more likely to have people recommend your books. Create a web site where people can write to you with questions or comments about your publications. Make sure your books are mentioned in your signature on anything you post to the net. Whenever a new book is published, mention it on the lists that you belong to. The more people know that your books are available, the more they are likely to look for them when going to the bookstore.