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All good stories have three key aspects: idea, structure and imagination. Every story begins with an idea. Have a good idea? Then jot it down in a single sentence. The next step is to introduce a sctructure. This can be as simple as "beginning", "middle" and "end"; or as complex as you like (without it getting too muddled!). The structure is tough, but necessary, otherwise you might find your story trailing off or, even worse, leading you to a place you cannot get back from. I suggest creating a table of 3-5 parts, and you write short sentences in each asking yourself "what gets accomplished in this part?" Then, once your idea has order to it, let fly your imagination; using the structure as a simple reference guide to keep you steady and in the right direction!