Features vs Benefits

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Which should I highlight - the features or the benefits?

Features vs Benefits

This is a constant dilemma: which should I highlight, the features or the benefits? My personal feeling is the benefits. You can show the features using the benefits, but honestly, what does the customer care most about? What he/she can get from the product, how he/she can benefit from making a purchase, and how can he/she justify the cost of the purchase - these are the questions for which the customer wants answers.

   

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Sherril Steele-Carlin