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Although you might have a team of baddies, there is always only one BAD GUY, the evilist of the evil, the one you want to face off with the hero and lose. You can make a bad guy 100% evil, but I always find that the most interesting bad guys are those with whom the audience can relate. You see a little good or you have a little empathy with the bad guy, and suddenly you are drawn into the character.